MINISO establishes a new type of intelligent experience stores, which has become the main force in the department stores and shopping malls along with catering, fast fashion clothing and entertainment.
It strives to provide consumers with smarter, simpler and cozier products, so as to make the consumers experience intelligent, healthy and happy lifestyles when shopping.
Taking product structure optimization and product management as its priority, MINISO insists on selecting materials from all over the world used on product design and development.
80% of the design is from Japan, Korea, Sweden, Denmark, Singapore, Malaysia and China, etc.. While pursuing high quality and intelligent technology, MINISO also attaches great importance to consumers’ shopping experience and devotes itself to creating a culture of quality service, so as to convey such features as intelligence, health, leisure, quality and creativity through shopping experience.